Stop Underestimating Your Case Studies
It’s a bit pot-kettle-black of me to say, but I’m stepping back into old habits. Forcing myself to get back into writing for myself after a 3 month hiatus, and finally starting to take my business seriously again.
If I’m being totally honest with myself and you guys…these past few months have been a challenge and a half. Around the time my website launched, I started feeling stressed, overwhelmed, and for the first time ever…ready to bin it all of, if I’m honest.
I didn’t have the time or the energy to invest in my business, so I stopped. I used the rebrand as an excuse to avoid my personal promotion and as a result, stuff slipped. I hate myself for that, not just because it’s the first time I’ve really let the burn out get to me, but it’s the first time I’ve really been able to see the value of my content.
Things kept ticking over, nothing exploded, but nothing really grew either. I’ve never really believed the users that brag about growing another 50k after a three day hiatus and this time away really proved that it’s a crock of rubbish.
Personally, I think the main benefit of having this time away was the realisation of the REAL value of what I’m putting out into the world.
But then what’s the best content? What will bring you the most value and CONTINUE to give you value?
Case Studies.
To be honest, my relationship with case studies has always felt a bit complicated. For years, I have desperately wanted to sit down and smash out the forty case studies on my to do list, but they’ve never quite managed to be ticked off.
Case study pros
Tangible Illustration
Case studies breathe life into abstract theories, offering concrete and vivid portrayals of their real-world applications. These narratives transform bland statistics and theories into vibrant, relatable stories. They showcase the journey—highlighting the hurdles faced, strategies employed, and the ultimate victories achieved. Through this lens, they provide a tangible and relatable testament to the elusive concept of success.
Credibility and Authority
Presenting case studies isn't just storytelling; it's a validation of expertise and a testament to the practical application of knowledge. The in-depth analysis and presentation of real-life scenarios bolster credibility, establishing your authority in the industry. They're not just anecdotes; they're substantive evidence of your understanding and proficiency, resonating profoundly with your audience.
Engagement Magnets
Case studies are more than narratives; they are gripping tales of resilience and ingenuity. These stories of challenges conquered and obstacles surmounted serve as captivating engagement magnets. They evoke emotions, forge connections, and resonate with your audience on a deeper level than mere statistics or theoretical discussions. They transform complexities into relatable experiences, fostering a stronger bond between your brand and your audience.
Learning Opportunities
Beyond their role as promotional tools, case studies serve as invaluable learning resources. They offer a peek behind the curtains, allowing others in your field to learn from both successes and failures. They're not just stories of victories but repositories of wisdom—lessons learned, strategies employed, and insights gained—ready to be shared and absorbed by peers and aspiring individuals navigating similar paths.
Need help?
Whether you have some amazing case studies that just need a sprinkle of magic, or a white paper to write on a very short deadline. I provide top of the range copywriting services made to help businesses big or small, Enterprise, or freelance.