What To Do If You Haven’t Posted In A Month

If you read my previous blog “Burn out and Brain Rot” then you know this is something I’ll definitely be implementing over the next few weeks.

While Marketing should always be an investment and never an expense, it’s easy to lose focus on it when life or other parts of your business begin to be a little too much.

If you’ve recently had to take a break from your marketing effort, know that it’s okay! Life happens and although it will take a bit of time, there is always a way to restore your online presence.

In this blog, we’ll go through the various parts of online marketing and how to rebuild your presence without being considered as spamming a platform or your audience.

Community management/Email Marketing

In a general sense, community management will always be important, whether you’re on social media, email marketing, managing comments, or building a network with other people in the industry.

The same way you’re friends might need a bit of buttering up if you ignore them for several months, your business contacts will need a bit of love before you’re ready to resume the previous relationship.

My advice? Transparency is always the best way forward. Put comms out, explain why you took the break away from your business, and give them hope in terms of whats’s next.

The “what’s next” aspect is such an important consideration for everything we’ll be discussing here…why exactly have you come back? What do you plan to do? Do you have anything exciting in the works? It’s something important for you to think about, but it’s also going to give your community peace of mind that you’re not going to go awol again.

Social Media

Every platform has a different approach to help users return to BAU. If you go from posting 5 days a week, to radio silence, and back to five days again - there’s a pretty good chance you’ll be flagged as a spammer and end up stuck in the 200 reach rut that will drive you mental.

The key to a smooth return to social media posting is to post with a sprinkle, post once the first week, twice the second, and three times the next. With occasional stories and reels where it feels right. You don’t want to overload your users with content after you’ve been quiet as the night, they’ll end up being just as frustrated as the platform.

Try Not To Feel The Pressure

There’s a lot of pressure around building the perfect social media strategy, both as a business owner, or someone looking to build a brand for themselves. In my opinion, diamonds are not made under pressure - if you’re forcing yourself to craft the perfect social media page, then the end result will be anything but.

Try view it as a hobby, as a positive learning experience and, don’t let the weight of maintaining a consistent strategy bring you down.