Marketing A Matchmaker
Louanne Ward, a professional matchmaker from Perth, was aiming to expand her online presence and grow her business beyond Australia and into the UK. That's where I stepped in – collaborating with Louanne to enhance her social media presence and serve as a copywriter to support her online growth.
Over a span of 8-9 months, we worked together to establish Louanne's reputation as a dating expert for the Mail Online, a popular UK news website. By capitalising on her expertise and knowledge within the dating industry, we successfully grew her online private community, becoming a valuable source for additional date collections and articles. This marked a crucial milestone in expanding her business beyond Australia, and Louanne was thrilled with the progress we made.
As our partnership continued, my role expanded to include pitching article and video ideas to various publications and media outlets. Our diligent efforts paid off when we secured content sharing in the New York Post, a major US newspaper with a global readership. This achievement was a significant breakthrough for Louanne and a testament to the effectiveness of our collaboration.
Two years later, I've become Louanne's primary contact for all her marketing freelancers. I oversee her copywriter, video editor, and graphic designer to promote her online campaigns and matchmaking business, while also growing her personal brand into new regions. Our joint efforts have been pivotal in expanding Louanne's business beyond the Australian market and establishing her as an expert in her field.
Through our collaboration, Louanne has successfully built a strong online presence, gained exposure in new markets, and developed her personal brand. Leveraging my expertise as a copywriter and digital marketer has allowed Louanne to focus on her core competency – matchmaking – while entrusting marketing and promotional activities to me and my team.
Reflecting on our journey, it's clear that our partnership has been highly effective in helping Louanne achieve her goals. Our digital marketing approach enabled Louanne to reach new audiences, generate leads, and cultivate a community around her brand. The outcomes speak volumes, solidifying Louanne's position as a well-established dating expert with a global following.
In conclusion, Louanne Ward's transformation from a local matchmaker in Perth to an internationally recognised dating expert is a testament to the potency of digital marketing and effective collaboration. Our joint efforts have delivered outstanding results, elevating Louanne's business to new heights. It has been an incredible journey, and I eagerly look forward to witnessing Louanne and her brand's continued success.