Organic Pinterest Marketing For Beginners

Are you new to marketing and debating taming the beast that is Pinterest marketing? Don’t worry, it’s totally normally to feel overwhelmed. Sometimes I still feel like a newbie and I know I’m not alone in that. All you need is some good advice and a gentle push in the right direction:

4 Components of a Pinterest Marketing strategy

The more organised your Pinterest boards, the easier it will be for potential followers and customers to find your content. Here’s a succinct overview of what you need to include in a Pinterest Marketing Strategy.

Content

Whilst on Pinterest, you’ll work with your own and others content. It’s helpful to create a posting schedule for your own content, and when you repin others. Make sure to follow Pinterest’s creative best practices when designing your content, such as giving context to an image and adding your logo.

SEO

Pinterest is a highly searchable platform, which means all your content should be SEO-optimised. Choose the keywords you add to your profile wisely, the same goes with pin descriptions, board titles, and descriptions. If you decide to run adds (something for another blog), you can use the keyword targeting tool to reach winners searching for your type of content.

Followers

There are several ways to boost your following on Pinterest:

• Promote your account on your brands other social media profiles, in newsletters, and on your websites.

• Follow accounts that you want to connect with and that target the same audience.

• Run Pinterest ads to reach people who haven’t come across your profile yet.

Like any other social media platform on the market, you can grow your follows by engaging and interacting with your audience.

Analytics

Pinterest’s analytic platform offers information about your audience, Pins, and the overall health of account. You can find information such as the following:

• How much of your audience is engaged and how it’s changed over the last month

• Which device your audience is using to view your content

• The Pin format that your audience prefers (standard, story, or video)

• Your top boards and top Pins by objectives, such as impressions or link clicks