How Instagram’s Keyword Search Option Can Grow Your Business

Usually, when social media updates make it to the news, they’re a bit…sexier. But that doesn’t mean Instagrams new keyword search option isn’t worth shouting about.

As a marketer, I was quite excited when I saw this update on Social Media Today, mainly because it’ll be a massive helper in boosting your reach. Up until now, the only way to get your content discovered by new audiences was hashtags upon hashtags upon hashtags…

Still not sure? Here’s three ways you can use keyword search to ensure your posts get found, even without hashtags!

Customer Engagement and Account Growth

Without a doubt, this is the perfect way to find new readers and new customers.

It’s been known for a while that content is king, but the key to true social media growth is engagement. You can now search for posts by using the keywords your ideal customer might use within their caption.

It’s brilliant for finding new audiences and starting conversations to build relationships. This method of growth takes really getting to know your audience, and what their interests are outside of your brand, in order to hone in on what keywords and phrases to search.

Market Research and Competitive Analysis

A core task in growing any social media account is social listening, it can help with competitor analysis and help you get into the mind of your ideal customers.

With Instagram’s keyword search tool, you’ll now be able to look up your competitor’s keywords, which is an absolute game-changer . You’ll also be able to see if your audience speak about pain points, which you can help solve with your product or service.

All of this helps with creating better content that resonates with your audience, thereby boosting your social media presence.

Get Found By Your Ideal Customer

Last but not least, Instagram keyword search can help your business grow on social media because it can make it easier for customers to find you. 

I’ve always made it a point to use keywords in the captions of my content, it’s just always made sense and now it’ll finally pay off. While, in the past, this tactic has helped posts rank higher on search engines, now it will also help customers find your brand on Instagram.

Although Instagram’s addition of keyword search may feel like another bug fix or basic update, it’s exciting to think about the possibilities it brings to expanding your audience and conversions from the network.

Whats your thoughts on the above tactics?