An Aesthetic Feed Is A Must, Here’s Why
The devils in the detail when it comes to building impactful social media- and while I always preach focusing on creating insightful and educational content, a captivating feed is what really brings the engagement in.
Think about it in terms of ads, when you’re walking down the street you stop and look at the billboards that cut through the noise. Bold colours and interesting taglines are the things that make you stop.
The same obviously applies to Instagram, the visual tool made to help your business cut through the noise. Stock photos and stills may look nice to you, but do they add to your brand image? Are they captivating enough to make people stop scrolling and take note of what you’re doing? If it does, is it looking as polished as it could be?
If you’re not sure of any of the above, don’t worry. I’ve put together a list of ways to create captivating content in your IG feed.
Define Your Brand Aesthetic
Your brand is your business, and don’t let anyone tell you otherwise. Before you do anything you need to define a consistent brand aesthetic that reflects your values and is likely to resonate with your target audience. Choose a cohesive colour palette, typography, and visual style that aligns with your brand identity. Consistency is always key, especially when it comes to your visual elements as they create an essential sense of coherence and professionalism, making your feed visually appealing and recognisable.
High-Quality Visuals
I’ve already mentioned it quite recently on the blog, but there is literally no point in creating content if it isn’t good! Invest in high-quality visuals that grab attention and showcase your brand in the best light. Use high-resolution images, eye-catching graphics, and compelling videos to stand out in a crowded social media landscape. Professional imagery not only enhances the overall aesthetics but also builds credibility and boosts engagement.
Curate Engaging Content Mix
Create a well-balanced content mix that includes a variety of content types to keep your audience engaged. Incorporate informative posts, entertaining content, behind-the-scenes glimpses, user-generated content, and thought-provoking questions. Experiment with different formats, such as videos, carousels, and infographics, to provide a diverse and captivating experience.
Craft Compelling Captions
Don't underestimate the power of captions. Craft compelling captions that complement your visuals and resonate with your audience. Tell stories, ask questions, share insights, and encourage engagement. Captions provide an opportunity to showcase your brand voice and personality, fostering a deeper connection with your followers.
Consistent Posting Schedule
Consistency is key when it comes to transforming your social media feed. Establish a regular posting schedule that aligns with your audience's preferences and platform algorithms. Consistent posting keeps your brand top of mind and helps build anticipation among your followers. Utilize scheduling tools to plan and automate your content, ensuring a consistent flow of captivating posts.
Engage with Your Audience
Transforming your social media feed is not just about broadcasting content; it's also about building relationships. Actively engage with your audience by responding to comments, liking and sharing user-generated content, and initiating conversations. Show genuine interest in your followers, creating a sense of community and fostering brand loyalty.
Analyse and Optimise
Regularly analyse your social media performance and metrics to understand what content resonates with your audience. Identify the posts that receive the most engagement, reach, and conversions. Use these insights to refine your content strategy, optimise your approach, and deliver more of what your audience wants.
Transforming your social media feed from ordinary to extraordinary requires a thoughtful and strategic approach. By defining your brand aesthetic, investing in high-quality visuals, curating an engaging content mix, crafting compelling captions, maintaining a consistent posting schedule, actively engaging with your audience, and analyzing performance, you can create a captivating online presence that leaves a lasting impression. Start implementing these strategies today and watch your social media feed transform into a powerful platform that boosts your brand and engages your audience.